plausible/analytics

Plausible Analytics is an open-source, privacy-first alternative to Google Analytics. It lets website owners track how many people visit their site, where visitors come from, which pages they read, and what actions they take, all without collecting personal data, setting cookies, or violating privacy laws like GDPR (a European data protection regulation) or CCPA (a similar California law). The tool works by adding a tiny tracking script to your website, much smaller and faster to load than Google Analytics, which records anonymized, aggregated traffic data. You see a single clean dashboard showing real-time visitors, traffic sources, popular pages, goals, and conversions. No complex menus or custom report building required. It can integrate with Google Search Console to show which search keywords bring people to your site, and it can send weekly or monthly email reports. Plausible differs from Google Analytics in a fundamental way: Google's product is free because Google uses the data to power its advertising business. Plausible charges a subscription because it collects no personal data and shares nothing with third parties. You fully own your stats. It is available either as a managed cloud service hosted in the EU, or as a self-hosted community edition you run on your own server. The tech stack uses Elixir (a programming language built for high concurrency) and ClickHouse (a fast database designed for analytics queries). Teams use it when they want simple, honest website metrics without the privacy baggage.