goabstract/marketing-for-engineers

★ 13,118Audience · pm founderComplexity · 1/5Setup · easy

Mindmap

mindmap
  root((repo))
    What it does
      Marketing resources
      Founder playbook
      Tactic library
    Topics
      User research
      Content marketing
      Email outreach
      Pricing models
    Channels
      Twitter and Reddit
      Product Hunt
      Influencer outreach
    Audience
      Solo developers
      Small teams
      Non-marketers

mindmap root((repo)) What it does Marketing resources Founder playbook Tactic library Topics User research Content marketing Email outreach Pricing models Channels Twitter and Reddit Product Hunt Influencer outreach Audience Solo developers Small teams Non-marketers

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Things people build with this

USE CASE 1

Find practical, low-cost marketing tactics a solo developer can apply without a dedicated marketing person or ad budget

USE CASE 2

Plan a Product Hunt launch using the launch strategy and timing resources in the list

USE CASE 3

Write cold outreach emails to potential users using the email marketing section's templates and principles

USE CASE 4

Study pricing models and subscription transition strategies for a software product

Getting it running

Difficulty · easy Time to first run · 5min

In plain English

This repository is a collection of handpicked marketing resources aimed at people who build software products and want to learn how to find users and grow. It was put together by two founders who spent about two years figuring out marketing for their first iOS developer tool. The collection grew out of that hands-on experience and covers both practical tactics and broader strategy. The list is organized into many topic sections. There is user research (understanding who your customers are and what they need), market research (studying competitors and market conditions), content marketing (writing blog posts and articles to attract visitors), social media marketing across Twitter, Facebook, Reddit, LinkedIn, and Quora, email marketing both to existing users and cold outreach to strangers, building partnerships with other companies, and the psychology behind buying decisions. There are also sections on pricing models, marketing automation, and moving a product to a subscription business model. Each section links to articles, videos, spreadsheets, and podcasts. The focus is practical: real tactics that a solo developer or small team can apply without a dedicated marketing person or a large advertising budget. A significant portion of the content covers free or low-cost approaches, including how to launch on Product Hunt, how to work with influencers, and how to reach early users before spending money on paid channels. The collection is meant to be browsed by topic or searched for specific keywords. New entries can be submitted via pull request, and the project has grown over time through community contributions. The full README is longer than what was shown.

Copy-paste prompts

Prompt 1

Based on the marketing-for-engineers resource list, give me a step-by-step plan to launch my indie app on Product Hunt with zero marketing budget

Prompt 2

I'm a solo developer with a new SaaS tool, use the user research tactics from marketing-for-engineers to help me find and interview my first 10 customers

Prompt 3

Write a cold outreach email to a potential enterprise customer for my developer CLI tool, following the email marketing principles in marketing-for-engineers

Prompt 4

What content marketing strategy from marketing-for-engineers works best for attracting developers to a command-line tool?

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