dubinc/dub

Dub is an open-source link management platform, essentially a more powerful version of URL shorteners like Bitly, built for marketing teams. It lets you create short links, track how many people click them, see where those clicks come from, and run affiliate programs where partners earn credit for bringing in customers. The problem it solves is that standard link shorteners give you a short URL but very little data. Dub combines link shortening with detailed analytics and conversion tracking, so a marketing team can see not just how many clicks a link got, but whether those clicks turned into actual customers. It powers over 100 million clicks per month for companies including Twilio, Buffer, and Framer. You would use Dub if you run marketing campaigns, share links publicly, or manage an affiliate program and need to know precisely how your links are performing. The hosted version is available at dub.co, but the code is fully open-source so you can self-host it on your own infrastructure for full control over your data. The tech stack is TypeScript with Next.js as the web framework, Tailwind for styling, Prisma as the database layer, PlanetScale for the database, Tinybird for analytics, Stripe for payments, and Vercel for deployment.