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draftdev/startup-marketing-checklist

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TLDR

A single Markdown file listing startup marketing tactics in order of when to try them, copy it, cross off what you've done, and customize it to your product and stage.

Mindmap

mindmap
  root((startup-marketing-checklist))
    What It Does
      Ordered tactics list
      Markdown checklist
      Customizable template
    Use Cases
      Pre-launch planning
      Growth tracking
      Marketing roadmap
    Audience
      Founders
      Solo developers
      Small teams
    License
      MIT open source
      Free to copy and fork
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Code map

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Things people build with this

USE CASE 1

Fork the checklist and tick off marketing tactics as you work through your startup launch.

USE CASE 2

Import the Markdown into Notion or a plain text file as a personal marketing task tracker.

USE CASE 3

Use as a starting point to build a custom marketing plan tailored to your product and growth stage.

Tech stack

Markdown

Getting it running

Difficulty · easy Time to first run · 5min
Use freely for any purpose, including commercial use, as long as you keep the copyright notice.

In plain English

The Startup Marketing Checklist is a single Markdown file containing a long list of marketing tactics ordered roughly by when you might try them as a startup grows. The idea is that you copy the file, cross off items as you try them, and add or remove tactics that do not fit your situation. The author started it in 2017 as a personal project to stop losing track of marketing ideas, then updated and published it for anyone to use. The checklist itself is not in the README, which is fairly brief. The actual content lives in a separate file in the repository called marketing-checklist.md. You can either fork the whole repository and edit that file directly, or just copy the Markdown content somewhere else, such as a Notion page or a plain text file, and work from there. The project is open source under the MIT license and free to use. It is maintained by a company called Draft.dev, which writes technical content for software businesses. The checklist is also published on their website alongside related articles. This resource suits founders, solo developers, or small teams who are building a product and want a starting list of marketing actions to consider, rather than having to assemble that list from scratch themselves.

Copy-paste prompts

Prompt 1
I'm launching a SaaS product next month. Based on the startup-marketing-checklist, which tactics should I prioritize in the first 30 days before launch?
Prompt 2
I'm a solo founder at the idea stage. Which section of the startup-marketing-checklist applies right now, and what should I try first?
Prompt 3
Help me adapt the startup-marketing-checklist for a B2B developer tool, which tactics are most relevant and which can I safely skip?
Prompt 4
I just hit 100 users. Which items in the startup-marketing-checklist apply to this growth stage and what should I focus on next?
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